Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
Audio lessonsNo
Commitment4 h
CertificateYes, PDF


Module One: Getting Started
Course Objectives
Module Two: What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Case Study
Module Two: Review Questions
Module Three: Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Case Study
Module Three: Review Questions
Module Four: Common Marketing Types (II)
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Case Study
Module Four: Review Questions
Module Five: The Marketing Mix
Case Study
Module Five: Review Questions
Module Six: Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Case Study
Module Six: Review Questions
Module Seven: Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Case Study
Module Seven: Review Questions
Module Eight: Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Case Study
Module Eight: Review Questions
Module Nine: The Marketing Funnel
Case Study
Module Nine: Review Questions
Module Ten: Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Case Study
Module Ten: Review Questions
Module Eleven: Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to get your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

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This course is included in:

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Marketing Basics

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