Internet Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Syllabus

Module One: Getting Started
Introduction
Course Objectives
Pre-Assignment
Module Two: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions
Module Three: Marketing Research
Consume All Media
Find the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions
Module Four: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness
The Time, the Place, the Media
Case Study
Module Four: Review Questions
Module Five: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions
Module Six: Social Media (I)
You Are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions
Module Seven: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Seven: Review Questions
Module Eight: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Eight: Review Questions
Module Nine: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions
Module Ten: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions
Module Eleven: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to get your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Customer information

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