Social Media Marketing Essentials

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. 

With our “Social Media and Marketing” course, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons.

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Syllabus

Module One: Getting Started
Introduction
Course Objectives
Module Two: Facebook
Facebook: Pros / Cons
Facebook: Likes / Comments
Facebook: Posts / Links
Facebook: Tracking and Measurement
Case Study
Module Two: Review Questions
Module Three: YouTube
YouTube: Pros / Cons
YouTube: Channel
YouTube: Content and Voice
YouTube: Tags and Measurement
Case Study
Module Three: Review Questions
Module Four: Twitter
Twitter: Pros / Cons
Twitter: Voice
Twitter: Tags and Links
Twitter: Tracking and Measurement
Case Study
Module Four: Review Questions
Module Five: LinkedIn
LinkedIn: Pros / Cons
LinkedIn: Optimize Search in Profile
LinkedIn: Groups and Links
LinkedIn: Tracking and Measurement
Case Study
Module Five: Review Questions
Module Six: Google+
Google+: Pros / Cons
Google+: Natural Search Links
Google+: Strategy
Google+: Tracking and Measurement
Case Study
Module Six: Review Questions
Module Seven: Pinterest
Pinterest: Pros / Cons
Pinterest: Pins and Boards
Pinterest: Traffic and Links
Pinterest: Tracking and Measurement
Case Study
Module Seven: Review Questions
Module Eight: Tumblr
Tumblr: Pros / Cons
Tumblr: Posting and Conversation
Tumblr: Links
Tumblr: Tracking and Measurement
Case Study
Module Eight: Review Questions
Module Nine: Flickr
Flickr: Pros / Cons
Flickr: Expand Sharing
Flickr: Discussion
Flickr: Tracking and Measurement
Case Study
Module Nine: Review Questions
Module Ten: Snapchat
Snapchat: Pros / Cons
Snapchat: Audience
Snapchat: Ads
Snapchat: Tracking and Measurement
Case Study
Module Ten: Review Questions
Module Eleven: Instagram
Instagram: Pros / Cons
Instagram: Niche and Quality
Instagram: Hashtags
Instagram: Tracking and Measurement
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to get your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Customer information

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