Multi-Level Marketing

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents.

This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. 

With our “Multi-Level Marketing” course, your participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.  

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Syllabus

Module One: Getting Started
Introduction
Course Objectives
Module Two: How Does Multi-Level Marketing Work
Networking Marketing
Independent Agents
Commission-Based
Agents Recruit New Agents
Case Study
Module Two: Review Questions
Module Three: Building a Contact List
Leverage Personal Networks
Warm Lists
Internet Lead Generation
Purchasing Lead Lists
Case Study
Module Three: Review Questions
Module Four: Recruiting New Agents (I)
Draw on Personal and Professional Network
Recruit Satisfied Customers
Recruit Those Who Seek Work Flexibility
Stress Benefits of Being Agent
Case Study
Module Four: Review Questions
Module Five: Recruiting New Agents (II)
Invitation to Marketing Presentation
Focus Presentation on Benefits
Showcase Success Stories
Provide Several Presentation Media
Case Study
Module Five: Review Questions
Module Six: Training MLM Agents
Sponsorship / Mentorship
Provide Training in Marketing
Provide Training in Recruitment
Provide Ethics Training
Case Study
Module Six: Review Questions
Module Seven: Sponsorship/Mentorship
Pair New Agents with Mentors
Benefits of Sponsorship / Mentorship to Mentee
Benefits of Sponsorship / Mentorship to Mentor
Best Mentorship Practices
Case Study
Module Seven: Review Questions
Module Eight: Provide Marketing Presentation Training
Provide Training in Presentations
Provide Copies of Marketing Presentation
New Recruits Practice Presentation
Offer Marketing Resources
Case Study
Module Eight: Review Questions
Module Nine: Provide Social Media Training
Social Media is Key to Networking!
Websites and Blogs
Facebook and Twitter
LinkedIn
Case Study
Module Nine: Review Questions
Module Ten: Provide Training in Recruitment
Building a Contact List
Leveraging Personal and Professional Networks
Provide Presentation / “Elevator speech” Training
Discuss Follow-up
Case Study
Module Ten: Review Questions
Module Eleven: Provide Ethics Training
MLM and Bad Rap for Ethics
Only Follow-up if Opted-In
Keeping the Sales Pitch Honest
Keep Expectations Realistic
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to Get Your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Customer information

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Multi-Level Marketing39.90
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