Media And Public Relations

In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Syllabus

Module One: Getting Started
Introduction
Course Objectives
Module Two: Networking for Success (I)
Creating an Effective Introduction
Making a Great First Impression
Case Study
Module Two: Review Questions
Module Three: Networking For Success (II)
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Case Study
Module Three: Review Questions
Module Four: The Meet and Greet
The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)
Case Study
Module Four: Review Questions
Module Five: Dressing for Success
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Case Study
Module Five: Review Questions
Module Six: Writing
Business Letters
Writing Proposals
Reports
Executive Summaries
Case Study
Module Six: Review Questions
Module Seven: Setting Goals
Understanding Goals
SMART Goals
Helping Others with Goal Setting
Case Study
Module Seven: Review Questions
Module Eight: Media Relations
Television
Print
Web Presence, Blogs & the Internet
Case Study
Module Eight: Review Questions
Module Nine: Issues and Crisis Communication Planning
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Case Study
Module Nine: Review Questions
Module Ten: Social Media (The PR Toolkit)
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
Case Study
Module Ten: Review Questions
Module Eleven: Employee Communications
Verbal Communication
Non-Verbal Communication
Email Etiquette
Negotiation Skills
Making an Impact
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to get your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Access365 days
LanguageEnglish
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

Customer information

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Media And Public Relations39.90
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