Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

LevelAll levels
Price€ 49.90   € 39.90
Audio lessonsNo
Commitment4 h
CertificateYes, PDF


Module One: Getting Started
Course Objectives
Module Two: Pre-Show Preparation
Prepare for Physical Issues
Developing a Great Elevator Speech
Setting up a Schedule
Connect with Attendees
Case Study
Module Two: Review Questions
Module Three: Booth Characteristics and Set-Up (I)
Stand Out
Create a Booth Manual/Checklist
Scout a High Traffic Area
Case Study
Module Three: Review Questions
Module Four: Booth Characteristics and Set-up (II)
Match Your Brand
Private Area
Focus on a Message
Case Study
Module Four: Review Questions
Module Five: During the Show (I)
Company Objectives
Highlighting Your Product
Do Something Memorable
Social Media
Case Study
Module Five: Review Questions
Module Six: During the Show (II)
Classic Do’s and Don’ts
Walk the Floor
Keep the Distractions Away
Case Study
Module Six: Review Questions
Module Seven: Qualifying Visitors
Know the Answer
Engage with Qualifying Questions
Body Language
Listening Skills
Case Study
Module Seven: Review Questions
Module Eight: Engaging the Right People
Time Wasters (Catch and Release)
Case Study
Module Eight: Review Questions
Module Nine: The Rules of Engagement (I)
Start With an Open-Ended Question
Record all Prospect Information
Be Specific with Your Message
Get a Commitment
Case Study
Module Nine: Review Questions
Module Ten: Rules of Engagement (II)
Having a Welcoming Environment
The Dos and Don’ts of Business Cards
Observational Skills
When Not in the Booth
Case Study
Module Ten: Review Questions
Module Eleven: After the Show
Review Information and Rank Your Leads
Follow Up with Your Leads
Send Information Promptly
Lessons Learned
Case Study
Module Eleven: Review Questions
Module Twelve: Wrapping Up
Wrapping Up
How to Get Your Diploma
Action Plan

Basic information

LevelAll levels
Price€ 49.90   € 39.90
Audio lessonsNo
Commitment4 h
CertificateYes, PDF

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Trade Show Staff Training39.90
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Trade Show Staff Training
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