With the global spread of the Internet in the early 1990s, the world as we knew it changed irreversibly. And so did the way we do business. Marketing is not an exception.
Today, most companies rely on online marketing and a more personal approach to their customers. This is especially true for small and medium sized enterprises, entrepreneurs and solopreneurs such as coaches, counsellors, marketing experts and other freelancers.
This six week program is designed to provide you with a wide array of most effective marketing strategies today. Your online mentor is here to help you expand your marketing skills and develop your own marketing plan that you can put into action right away.
With the global spread of the Internet in the early 1990s, the world as we knew it changed irreversibly. And so did the way we do business. Marketing is not an exception.
Today, most companies rely on online marketing and a more personal approach to their customers. This is especially true for small and medium sized enterprises, entrepreneurs and solopreneurs such as coaches, counsellors, marketing experts and other freelancers.
This six week program is designed to provide you with a wide array of most effective marketing strategies today. Your online mentor is here to help you expand your marketing skills and develop your own marketing plan that you can put into action right away.
Seats for this program are limited to only 30 to make sure that our mentors provide you with best service.
| Level | All levels |
| Price | € 1500.00 € 1200.00 |
| Starts | 20 June 2021 |
| Ends | 31 July 2021 |
| Language | English |
| Audio lessons | Yes |
| Commitment | 35 h |
| Certificate | Yes, PDF + print |
| Introduction |
| Welcome to Modern Marketing Strategies for SMEs and Entrepreneurs |
| Before We Get Started |
| Meet Your Mentor |
| Modern Marketing Strategies Workbook |
| Module One: Marketing |
| What is Marketing? |
| Common Marketing Types (I) |
| Common Marketing Types (II) |
| The Marketing Mix |
| Communicating the Right Way |
| Customer Communications |
| Marketing Goals |
| The Marketing Funnel |
| Marketing Mistakes (I) |
| Marketing Mistakes (II) |
| Module One Assessment |
| Module Two: Internet Marketing |
| SWOT Analysis in Marketing |
| Marketing Research |
| Real Time Marketing |
| Brand Management |
| Social Media (I) |
| Social Media (II) |
| SEO Basics |
| Website Characteristics |
| Capturing Leads |
| Campaign Characteristics |
| Module Two Assessment |
| Assignment: Internet Marketing |
| Module Three: Multi-Level Marketing |
| How Does Multi-Level Marketing Work |
| Building a Contact List |
| Recruiting New Agents (I) |
| Recruiting New Agents (II) |
| Training MLM Agents |
| Sponsorship/Mentorship |
| Provide Marketing Presentation Training |
| Provide Social Media Training |
| Provide Training in Recruitment |
| Provide Ethics Training |
| Module Three Assessment |
| Assignment: Multi-Level Marketing |
| Module Four: Creating a Great Webinar |
| What Can a Webinar Do? |
| Successful Webinar Criteria |
| Find the Right Format |
| Marketing and Social Media |
| Leading up to Your Webinar |
| Drive Up Registration |
| Presentation Tips |
| Interacting with Your Audience |
| Mistakes to Avoid |
| Post Event |
| Module Four Assessment |
| Assignment: Creating a Great Webinar |
| Module Five: Social Media Marketing Essentials |
| YouTube |
| Google+ |
| Tumblr |
| Flickr |
| Snapchat |
| Module Five Assessment |
| Assignment: Social Media Marketing |
| Module Six: Media and Public Relations |
| Networking for Success (I) |
| Networking For Success (II) |
| The Meet and Greet |
| Dressing for Success |
| Writing |
| Setting Goals |
| Media Relations |
| Issues and Crisis Communication Planning |
| Social Media (The PR Toolkit) |
| Employee Communications |
| Module Six Assessment |
| Assignment: Media and Public Relations |
| What Next? |
| Recommended Training Programs |
| Recommended Reading |
| Level | All levels |
| Price | € 1500.00 € 1200.00 |
| Starts | 20 June 2021 |
| Ends | 31 July 2021 |
| Language | English |
| Audio lessons | Yes |
| Commitment | 35 h |
| Certificate | Yes, PDF + print |
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